173. DMs That Convert The No-BS Guide to Selling Like a Human

🎙 Show Notes for The Mom Sweat Sanity Podcast
Episode Title: DMs That Convert The No-BS Guide to Selling Like a Human
Guest: Jillian Murphy | Master Sales Mentor

In this value-packed episode, Brittany sits down with powerhouse sales coach Jillian Murphy to break down what truly makes sales work in today’s online space. Spoiler alert: it’s not sleazy tactics or cold pitches—it’s authenticity.

Jillian shares her personal journey from high-performing corporate sales professional to sought-after online coach and mentor. She opens up about the mindset shifts that helped her ditch outdated strategies and lean into connection-first selling—especially in the DMs.

Together, Brittany and Jillian unpack:

• Why women struggle with visibility and self-promotion (and how to change that)

• How to approach sales conversations without the “ick”

• The role of content in doing the heavy lifting for your business

• Real strategies to sell more by saying less

• Why nurturing relationships (not chasing leads) leads to real results

Whether you’re a seasoned entrepreneur or just getting started online, this episode will help you reframe how you see sales, boost your confidence, and lean into your natural strengths.

🔑 Key Takeaways:

• People buy from people, not pitches

• Authenticity builds trust (and trust builds conversions)

• Sales is service—especially in the DMs

• Confidence in selling is a skill you can strengthen

• Visibility is your superpower

📌 Chapters:
00:00 – Welcome + Sales without the sleaze
06:00 – Jillian’s pivot from corporate to coaching
11:48 – DM selling that feels good
17:33 – The power of relationships in your business
23:38 – What we need to unlearn from old sales tactics
29:13 – Jillian’s best tips for content-led sales

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👀 CONNECT WITH JILLIAN MURPHY:
Instagram: @thejillianmurphy
Website: www.thejillianmurphy.com
Check out her signature sales program Infinity for entrepreneurs ready to master their messaging, lead gen, and sales confidence.

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🎧 ABOUT THE SHOW:
The Mom Sweat Sanity Podcast is your go-to space for real talk on fitness, family, mindset, business, and what it actuallylooks like to build the life you want—without losing yourself along the way.

Hosted by: Brittany Anderson, Accountability Coach for high-achieving women ready to take bold action in their lives and businesses.

💻 Want to work with Brittany?
Explore 1:1 coaching, group masterminds, or join the MOMentum Collective—a monthly membership space designed to help women stay accountable to the goals that matter.

📲 Follow on Instagram: @brittanyandersoncoaching
🌐 Visit: www.brittanderson.com